Be Spontaneous. There is nothing more boring than watching someone slug through the same thing over and over and over. Keep your live streams, blogs, and social media interesting by taking advantage of what’s going on around you. If you have an opportunity to capture something on camera, or to take a trip, or do something interesting, you should! You should also document it with live streams, pictures, images, and writing. Tie all of this together in your social media and blogs, and you are well on your way to having an interesting brand.
Today was a perfect example. I had a million things to do! But it had snowed the night before and there was a gorgeous blanket of white in all the trees. I was sitting down at my computer and saw a cardinal in a tree. I realized I needed to get outside and do some photography.
Don’t worry about staying on topic with EVERYTHING you do. It is ok to pause and share something cool. It makes your brand look human and you relatable. So go enjoy these things when you can. Keep it educational or interesting and it will be just fine. Trust me, it is much better to have an interesting blog than a “technically correct” one with a perfect plan for SEO.
This post is part of a year-long series called Daily Social Tips. We are live streaming every day. Make sure you follow us on Periscope at dan330msp, on snapchat at chris.ashbach, and right here on the blog!
If you were wondering if I got any pictures, check out this post here. About 5 minutes after this live stream, I got on Periscope and had over 100 live viewers! But, I plopped a couple here too: