Today, I am talking about last minute strategies for resorts. I have almost 25 years of experience in the resort industry and have developed a great niche in booking last minute vacationers. But these strategies work on more than just hotels and resorts.
The strategy starts now by building lists of people who are getting trained to take advantage of last minute deals. Using Twitter, Facebook, and other ads, I build email lists. Then, I share good content with my subscribers until the time comes when I need some last minute bookings. At which point I have a captive audience who is ready to convert. But this strategy works for more than vacationers. Use it for your own brands!
This video is part of a larger live streaming series. You can see all of the daily social tips here. Don’t forget to catch me on Periscope at @dan330msp and on snapchat at chris.ashbach.