Hashtags can be great or a nightmare. So you better start learning how to use them and make sure you know what they mean.
I talk about a huge hashtag fail by a large company and then a lighter hearted hijacking of #netflixandchill.
The key to using hashtags correctly is understanding what your audience uses and then also understanding what the real meaning of the hashtag is. Just because is sounds harmless, doesn’t mean that there isn’t something else that has been built around it that you don’t want to be attached to.
This is part of a year long series on social media and blogging tips. You can read all of them here. Don’t forget to follow me on Periscope at @chris_ashbach and snapchat at chris.ashbach.